Everybody has heard of LL COOL J a.k.a Ladies Love Cool James, right? (If not you must have been vacationing on Mars for the last 30 years! I hear the weather is nice over there).
Well there is a new acronym in town and it can make or break your journey to the two comma club.
LL COOL F - Ladies Love Cool FUNNELS.
If you want your funnels to have as many adoring female fans opting in as LL COOL J does at his rap concerts you have to know the trends with women and then adapt your campaigns to heavily market to women?
Don't believe me? Let me hit you with the stats cos like Shakira says, hips don't lie and either do the NUMBERS.
1. Women account for 85% of all consumer purchases
2. 22% shop of women shop online at least once a day
3. 36% of moms have made a purchase because of a PAID SOCIAL MEDIA AD
4. Make up about 20% of all U.S. mothers with an average of 3.4 social media accounts
4. Women want more images of more fathers in marketing. For instance an image of a man being loving to...