Did you catch the Teddy Riley Vs Babyface music debacle battle hosted on Instagram live?
The highly anticipated online event that finally happened on Saturday, 18th April was the latest “bout of the beats” from the Instagram Live Verzuz series, created by Timbaland and Swizz Beatz.
The rules of the toe-to-toe showdown are simple:
The Verzuz is NOT the stereotypical feuding battle we often see between musical rivals that have beef. They are virtual events grounded in love and respect. The Grammy award-winning beat makers created this friendly competition to celebrate the culture.
At the time of writing this article, nations are on CoronaVirus lockdown. People are struggling with COVID-19 anxiety, social distancing, and mass unemployment. :(
R ‘N' B fans globally looked forward to this entertainment relief and Team Riley and Team Babyface engaged in banter about who would emerge the winner as a much-welcomed distraction from the heaviness of the global pandemic.
450k+ fans hit IG live on Sunday night. The excitement was palpable as Teddy Riley and Babyface got ready to spin their hottest hits back to back. People were ready to take a trip down memory lane and dance their blues away.
I had no doubt it would be a close competition. Personal nostalgia had my money on Teddy Riley, but three songs in, the crappy audio cut the much-anticipated verzuz short before anyone could be declared the winner.
Now, don’t get me wrong. The little that I experienced was HELLA fun! These musical magicians dropped some bangers that had me bopping on the bedroom dance floor of Club Homebound.
Celebrity spotting the IG accounts that joined was also entertaining.
Are we really starting over? I’m sorry I gotta make dinner this is like watching old folks use Jitterbug phones pic.twitter.com/9Fjqm0xxwM— Toni Braxton (@tonibraxton) April 19, 2020
The short-lived event was riddled with technical problems. The event started at 9.00 pm but at 10.00 they were still struggling to fix the audio issues and the annoying echo reverb that seemed to come from Teddy Riley’s side.
After restarting and repeating the first three songs they were unable to overcome the obstacles.
After a suggested 30 minute break they decided to call it quits with a promise to reschedule.
View this post on Instagram
As you can imagine, social media had no chill!
The banter from A-listers in the comments such as Tamar Braxton, TPain and Tyrese had me ugly cry laughing and cringing at the same time.
Black Twitter lit up. Facebook was on fire. Cue the memes and GIFs that instantly emerged.
CTAGod, Keeper of the Culture didn’t fail to disappoint.
View this post on Instagram
But, let’s put some respect on these icon’s names:
Teddy Riley and Kenneth "Babyface" Edmonds are L.E.G.E.N.D.S. that are behind some of the most iconic R&B, New Jack Swing and hip-hop hits EVER!!
Both men are successful business owners that have generated billions of dollars in their industry. They are pioneers that not only have contributed but created a culture that has impacted the world.
Yes, the meme-ologists are having a field day. The bloggers and culture critics must talk.
But as an online business coach that helps plan, create and grow an online business a retrospective is in order. Take a break from the gif sniggles and giggles to glean a few important business lessons from the flopped battle.
PSA: Technical demons have no mercy and are not respecters any entrepreneur.
If the greatest musical producers can take that temporary L, how much more you?
Online business owners are always one move away from a virtual event flop:
There is much to learn from this internet battle gone wrong that can help us bulletproof our own businesses.
This article reveals 10 Business mistakes to avoid from the botched Teddy Riley vs BabyFace IG battle.
I actually gleaned 19 lessons, if you want them all, watch the video or else read on for the top 10.
1. Complexity kills but simple sells.
Like Swizz said it best...
“Less is more you’re doing too much. The hits are already made all you have to do is project them”.
Business take away: Let your amazing product speak for itself. People appreciate simple solutions that deliver amazing value. Adding unnecessary complexity to your set up increases the chances of something going wrong.
2. Give your audience what they want, not what you think they need
Business Takeaway: You don’t fill your own wallet. Listen to the heartbeat of the marketplace and provide a solution that actually solves your audience's problems. Understanding the motivation for why they want to consume your offer determines your success.
3. Get rid of filler and fluff bonuses
The Kangol wearing hype man was an added bonus but did we really need him to enjoy what Teddy had to offer?
Hype man brought us back to the 90s with the BOP and the WOP but from the feedback in the comments, the audience didn't appreciate it.
Business takeaway: Adding the wrong kind of bonus can overwhelm your audience. An amazing product or service that communicates its value can sell by itself.
4. Have a team that understands the technical set up
5. Always do a test run
6. Repurpose your content correctly
7. Bad audio is a deadly sin
8. Give free value upfront and the revenue will roll in regardless
9. A good story makes the offer
10. Haters gonna hate. The culture's gonna criticize
When you're committed to serving your audience at the highest level a temporary technical setback will never stop you from dusting yourself off and getting back into it.
The IG battle has been rescheduled, the numbers are predicted to be bigger than ever.
You don’t have to be an R & B fan to appreciate their work. Many people don’t even know just how many hits they are behind. If you’ve ever hit the dance floor in the last four decades chances are that you’ve rocked to a track they’ve contributed to.
From Madonna to Michael Jackson they’ve worked with them all.
Honor where honor is due.
I can't wait to shake a leg to Riley and Babyface classics in Club Homebound.
I hope to catch you there too!