If you're a coach, consultant, professional service provider, or any type of expert that has finally taken the plunge to package your expertise into a digital product, I salute you.
If you've chosen Kajabi as your online course platform to create, market, and sell digital products ... not only do I salute, I extend a virtual fist bump. (Hey there Kajabi fam :)
Kajabi is an amazing application that allows you to house your content, marketing, payment processing, and tech are under the same umbrella. You no longer need expensive programmers, a degree in design, or a large team to build your digital empire.
Not using Kajabi? Try it out with a free 28-day Kajabi trial.
I'm an online launch strategist, Kajabi expert, and founder of Ideal Clients Daily, where I help entrepreneurs launch profitable courses, coaching programs, and services that bring financial freedom.
I totally understand online business building can be a little daunting. All the money, time, and energy you've invested into making your online dream a reality has to pay off and it's important to make sure your conversion ducks are in a row.
Hold your horses. Before you get too excited about your imminent launch, let's take a quick look at the final page in your course sales funnel ... the checkout page where payment is collected.
A well-designed checkout page will increase sales but if you drop the ball on this crucial conversion point, potential buyers will abandon the cart quicker than people leaving work on Friday at 5 pm.
You must create an offer to collect payments on Kajabi. This process generates a link to the checkout page where leads enter their payment details and buy the offer.
Here's the problem. The default Kajabi checkout page is literally a white page with a title, some templated copy, and price.
Kajabi has features to transform the basic checkout into a high converting experience. However, most Kajabi users don't utilize them and as a result, lose precious conversions.
I once neglected to design my Kajabi offer and consequently, I was dropping conversions like a clumsy kid. I got my conversion act together quickly when the stats revealed my abandon cart rate.
People are used to online shopping carts that have a certain look and feel that promotes trust. When you are selling courses at premium prices you must incorporate these same psychological conversion points that compel people to convert.
You’ve worked to get people to the checkout, so put in the extra effort to get that on-the-fence buyer to comfortably purchase the amazing offer you've labored over. It's not a done deal till credit card details are exchanged and money is in your bank account.
I offer my clients a launch audit where I run a fine-tooth comb through their Kajabi setup and funnel to find where they are leaking revenue. Their Kajabi checkout typically needs fixing.
You can see an example of a Kajabi checkout made sexy on the following link:
I'm going to reveal 15 checkout design tips that can turn a bland and boring Kajabi offer into a high-converting checkout page that compels people to commit to your offer with their credit cards.
#1 - Add a personal brand banner
#2 - Add your brand logo
#3 - Add a professional product image
#4 - Create a compelling product name
#5 - Add contrast with a background color
#6 - Breakdown an irresistible offer
#7 - Include no more than 3 testimonials
#8 - Add trust seals
#9 - Keep form fields to a minimum
#10 - Add terms and conditions.
#11 - Add an order bump
#12 - Choose an appropriate Buy Button color
#13 - Add credit card logos & payment options
#14 - Add customer support information
#15 - Add legal links