FUTURE BEAUTY MOGUL,
You’ve got the skills to pay the bills…but when are you gonna stop being your city’s best kept secret?
Based on your responses it’s so clear that you’ve a passion for success and beauty is your calling but you’re struggling to get butts in seats, so your self-confidence is shaky because you haven't gained traction in your business like you thought you would.
“But Tiyana, I don’t know where to start!”
This is the most common statement I hear from women living paycheck to paycheck that want to become a successful freelance beauty professional.
But you’ve already overcome your first hurdle! So let me give you a round of applause because you’ve already come so far!
Most dreamers are still stuck at the ‘Mkay, I’ll think about it stage”, but not you! You’re actually out there collecting your coins and making your clients feel like the most beautiful women in the world.
And your results speak for itself. You’ve got...
Husbands snapping their necks and smiling with admiration like it’s their first date when his wife struts into her 50th Birthday celebration, snatched, laid, and beat for the gawds.
Women stopping your clients in the mall - “Ooooh girl, who did your hair/makeup/nails?”
Yet your bank account doesn’t reflect your hustle and hard work!
Let me take a sec to highlight how you’re currently showing up in your beauty business.
Your “Undiscovered Beautypreneur'' Personality Profile
YOUR BUSINESS THEME SONG: “Where My Girls At?” by 702
YOUR #1 QUESTION: How do I book more clients, more consistently and get paid my worth?
YOUR WHY: “I want to be successful so bad so my parents don’t have to worry about a thing and my kids never have to go without again”
YOUR PRICING MODEL: My rates are like Goldilocks! Not too much… not too little… I kinda just figured out what everyone else in my area charged and picked something in the middle
YOUR MARKETING STRATEGY: The Post-And-Pray Method : I post on Instagram and pray that clients find me
YOUR DREAM BOOKING : Because you dominate your local hashtags, the Bride-to-be found you on IG, double-tapped on a picture of your signature beauty look, and the next thing you knew she was in your DMs - ‘Hey girl, are you taking on clients?”.
This time you took a chance on yourself and didn’t lowball your price. You quoted her your premium rate and she immediately #ranyouyourmoney with no questions asked.
Your client’s tears of gratitude when you revealed their final look in the mirror. (Yasss, girl you deserve every penny of that tip.) slammed the door on any lingering self-doubt. You truly are the G.O.A.T. and worth the premium rate you command.
Okay, so here’s the thing...
You’ve got gifted hands, big dreams for your business, and goal-getter drive but marketing is just not your expert zone, and juggling multiple roles in your side hustle can be challenging to keep up.
But if you’re serious about being visible and attracting clients on autopilot then you need a clear step-by-step strategy.
The good news is I’ve got strategies for days!
Without further ado...
Your
3-STEP VISIBILITY PLAN
served up on a silver platter
Become celebrated & sought after by creating your signature look
Create premium service packages instead of offering cheap one-off services
Turn your Instagram profile into a dream client attracting magnet
There’s something else that you need to know!
(And this is the industry’s dirty little secret that no one ever tells up-and-coming Beauty Pros, but I’m about to give you the REAL TEA!)
Being #bookedandbusy is great and all…
I mean, who doesn’t want a calendar full of swoon-worthy dream clients?
But the thing “they” never tell you is that being booked and busy is one of the fastest roads to business burnout for a Freelance Beautypreneur.
It's hard to balance your day job, spend time with your spouse, take the kids to soccer, service clients, practice self-care, and find time for God without feeling defeated or discouraged.
So, let me ask you a quick question...and I want you to dig deep...
“With your crazy schedule, how many clients can you realistically service a week without going cray cray?”
Whew, Chyle!
Truth is, whether you charge $50 per booking or $500, you can only work so many hours so your income is limited by your time.
This is called the Time-for-Money Trap and it’s a recipe for business disaster!
“If you don’t find a way to make money while you sleep, you will work until you die.”
Warren Buffet
Consider these quiz results, the ‘wig snatching” real talk that I never had!
If someone would have taken me aside and got me together when I first started out in the beauty industry, it would have saved me a whole lot of pain.
I have a passion to see Beauty Pros at any stage, boss up and make bank. PERIOD!
This is the business blueprint to build a beauty empire beyond your wildest dreams with #sleepcoin flooding in from different sources.
Just like grandmother's much-awaited secret recipe; you better watch the pot closely and take notes because she doesn’t measure her ingredients and if you blink, you just might miss the magic seasoning (And i don’t want you putting any raisins in the potato salad π)
''Ok Tiyana, I want to secure beauty profits in my sleep.
What’s the secret sauce?''
The most effective way to stop trading time for money and grow a wildly profitable beauty business is to diversify your income into 3 money-generating buckets:
- Signature Beauty Services (priced at a premium… don’t worry! I got you on this!),
- Online beauty masterclasses
- Beauty products with your brand name on them!
This is what I call a...
Blended Beauty Business Model
#BBBM
Cross my heart, if you switch your mindset and create this #BBBM that I typically only teach my students and mentees, you’ll catapult from “Barely Making it BeautyPreneur” to a “Bankable Beauty Mogul” that makes money in her sleep and has more time to spend with her family.
Luckily, I was able to overcome my beauty business struggles and evolve into a multiple six-figure beauty mogul by doing exactly what I mentioned above.
So I’m here to hold out a helping hand and give back to my side hustling sisters in beauty because that’s exactly where I started.
I’m going to show you exactly how in my free training series called the BEAUTY MOGUL REVOLUTION. (I’ll drop those deets in just a sec π).
Ready to build your blended business model, the easy way?
Introducing:
The DO-KNOW-GROW Formula™
The New “Blended” Business Model for Beauty Moguls!
''Tiyana, this sounds like A LOT. I suck at marketing and I already struggle to get bookings. How am I magically gonna sell this stuff?''.
With a FUNNEL... (just not the type you get at the state fair!)
A funnel is an automated system that removes time consuming manual tasks from your business and sells your packages, products and services on autopilot..
It allows you to introduce multiple streams of income to your business that scale your profits and support your lifestyle.
Wanna know what I love most about funnels?
They give you financial flexibility!
You’ll have more free time to focus on your artistry, build new product lines, give the kids attention, practice self-care, and make date night great again.
So, it’s official…
FUNNELS are FREEDOM and are a Beauty Mogul’s best friend... with Mimosas and bougie brunch coming a close second.
The 3 Must- Have Beauty Funnels
STEP 1
First, you’ll start with your DO FUNNEL
A DO FUNNEL is an automated booking system that rakes in revenue on autopilot for your irresistible beauty service packages.
Just imagine your FUNNEL SYSTEM seamlessly scheduling appointments, taking payments, sending reminders, and providing post-service follow-up, and getting you repeat customers all while you’re at work, serving your dream clients, snuggling with Bae, or heck, on the beach sipping a mimosa!
Here’s the magic: It uses the A.W.E. Framework™ to hand-pick clients that are a pleasure to work with:
ATTRACT - Turn Instagram into a “Dream Client Magnet” that attracts people who seek you out for your signature style and are a pleasure to work with.
WORTH - Never discount. Focus on stacking the value in your packages so you can charge premium rates with confidence because the value you deliver is clearly communicated and worth every penny.
EXPERIENCE - Pamper your clients and use systems to provide impeccable customer service. They’ll feel special and you’ll be rewarded with repeat business and referrals.
STEP 2
Second, you’ll build your KNOW FUNNEL
Truth is, even as an Undiscovered Beautypreneur, you’re a beauty expert right now!
Teaching your skills is scalable so you'll always make more money from what you know than what you do because. You can show up and teach one 90 minute masterclass on zoom, and there could be 10, 100, or 1,000 people there, and you’d do the same amount of work, all while making exponentially more!
All you need to get started is:
- Sign up page
- Thank you page
- Zoom
- A method to accept payments (Like Paypal or Square!)
The great thing is you don’t only have to teach beauty artistry. Dig into your skillset to find what other part of your mind you monetize.
STEP 3
Third, you add your GROW FUNNEL
The intention of a GROW funnel is to automate sales to your physical branded product line.
Who doesn’t want to scale their business with their own swag, right?
Here are some ideas for branded beauty products that make you money while you catch your beauty sleep :)
Makeup lines . Eyelashes . Hair extensions . Brushes . Skincare. Haircare . Tote Bags . Body care . Bridal accessories . Touch-up kits
If you’re already providing services and teaching classes, why send your customers to Ulta or Sephora to get what they need? They should be spending those coins with YOU!
And don’t worry! If you feel intimidated, you don’t start building your beauty business with your own product line.. You need some street cred first.
Concentrate on developing your signature style that makes you famous then you can build out your physical brand line.
Ready to meet the Beauty Mogul behind this quiz?
Hi there!
I'm Tiyana Robinson
I’m a full time Makeup Artist and International Beauty Educator. Since beginning to do makeup 5 ½ years ago, I’ve built a multiple six figure per year business without moving to a major city and without being a celebrity Artist.
I’ve served as a Key Makeup Artist during New York Fashion Week, Brides have flown me all over the world for their wedding days, and I’ve had the absolute honor of teaching Pro Masterclasses in 8 states and 3 countries. In 2017, I was voted Washington DC’s Best Makeup Artist by Washington City Paper.
Fun fact : In 2020 I was included on The Root’s inaugural GLOW UP 50, a list of the top 50 most influential black tastemakers, trendsetters, and innovators elevating the world of style.
I was included in the Influence category alongside Rihanna!.
Ready to build a profitable Beauty Pro business with multiple streams of income that makes you money while you sleep?
Then you won’t want to miss my
Free LIVE Training Series
The 3-Step Beauty Mogul Method:
Learn 3 powerful cash-generating strategies to attract premium clients on autopilot, unlock multiple streams of revenue that make you money while you sleep, and catapult your freelance beauty business to the next level quickly…
...even if you currently struggle with marketing
...even if you live in a small city (or an oversaturated market)
…and YES, even if you feel like you’ve tried everything
TIYANA, I'M IN THERE LIKE SWIMWEARI’m going to take the stress and insanity out of your beauty side hustle and make building a premium and profitable beauty empire feel effortless while also teaching you….
- The brand new way to grow a wildly profitable freelance beauty business that doesn’t rely on your hustle and grind…. even if you’re just starting out or struggling to get clients.
- How to elevate your packaging & positioning so you become highly respected and requested for your signature beauty look that brings all the clients to your yard… and I’ll teach you how you have to charge.
- Discover the “Teach-What-You-Know” strategy that helped me grow my business to multiple six figures while sipping mimosas and discussing business strategy at brunch.
- How to turn Instagram into a Client Attraction Machine that generates #sleepcoin around the clock.
